Zen Tweeting: An Easy 15 Minute Guide

Twitter is a remarkable social media site that can work wonders in your effort to elevate the online presence of your business. The speed at which information is disseminated on Twitter, however, can make it difficult to focus on that goal. As a business owner, you don’t have time to waste obsessing over your newsfeed, but it can be difficult to focus when so many titbits catch your eye. Luckily, there are effective tactics you can use to minimise the distractions created by all of that information while still allowing you to maximise your Twitter account. In fact, with efficiency, optimisation and automation, all you really need is 15 minutes a day.

Daily Routine

You won’t be able to get away with ignoring Twitter altogether, but you can manage your account by investing just 15 minutes a day, or the time it takes to drink your first cup of coffee. Here’s how to do it, broken down into five minute blocks:

  • Review analytics, focusing on the tweets that were clicked on or retweeted the most. Consider scheduling well-received tweets to run again. Check notifications, replying to anyone with questions or relevant comments.
  • Check email alerts for new followers and follow back industry leaders. Update your tweet schedule, and include any retweets. Ask your most influential followers to share your most recent content by sharing it with them first.
  • Add new content, both yours and that of other industry authorities, to your queue. Find timely content by checking the subreddits you previously set up, as well as reviewing other industry-related forums.

Tools You Need

In order to successfully stay within your daily 15 minute time limit, you’ll need tools to help you. For example, Tweriod and Hootsuite can help you determine the best time of day to schedule and send your tweets. The easy way to track down industry influencers is to use a tool like Buzzsumo or SocialRank, and if you want to know just how much influence someone has, use Riffle.

Scheduling App and Content Calendar

A good way to help economise and structure your time is to include Twitter when creating your content calendar. Many people create content calendars for blog entries only, however, by adding social media activity to the timeline, you are more likely to keep your social media accounts current and relevant.

When preparing your content calendar, use a scheduling app like Hootsuite. You can opt to schedule your tweets through Twitter itself, but if you do, keep the information handy about how to delete or edit your scheduled tweets, because you may need to make changes at some point. The idea here is to help minimise the time you spend on Twitter while maximising your presence on the site.

Scheduling Tip: Studies show that the optimum number of tweets per day should be between 2 and 5. Anything less or more can result in less engagement from your followers. So, keep that in mind when scheduling your tweets.

The most time-consuming part about evolving your Twitter strategy will be getting accustomed to the new tools. Once you’ve got them down, though, and your content calendar is up and running, you will begin to see the payoff in more retweets, followers and attention from industry authorities. The exposure you receive from investing just 15 minutes a day on Twitter will make the initial learning curve well worth it.