How to Use QR Codes to Promote Your Business

QR codes, or quick response codes, are just about everywhere. Those odd-looking squares with randomly arranged black and white boxes are hidden in plain sight in magazines, on shopping centre billboard advertising, and on products themselves. However, what exactly do they do, and how can you utilise them to promote your business?

What are QR Codes?

QR codes are simple to create and easy to use 2D readable barcodes that, when accessed by a consumer using his smartphone, will lead to a website link previously established by the business. The link can be a video, recipe, coupon, blog, or anything else you would like to use to promote your business. One of the best things about QR codes is that there are a number of websites that allow free QR code creation, and they are always free for the consumer to access. In order to maximise the promotional benefits of QR codes though, there are a couple of things to keep in mind.

Content Matters

In order to use QR codes effectively, avoid redundancy. Consumers don’t need more general advertising or brand information. Take full advantage of the fact that QR codes engage the curiosity of the consumer. They want to know what’s behind the code, but if they’re disappointed once they find out, the effort is lost and they may not be as inclined to scan future QR codes you offer.

So, make it worth their effort by providing something that is interesting, has value and is shareable. For example, if you are a clothing retailer, create a code that connects the consumer to an exclusive savings offer. If you own a craft store, create a code that links the user to a simple how-to video. Remember, every QR code must have a specific purpose, and that purpose should be noted where the QR code is displayed. The accompanying text could be as simple as “Scan here for additional savings!”

Location

Since QR codes take up minimal space, they can be displayed just about anywhere. Common locations for QR codes include point-of-sale receipts, menus, ticket stubs, product packaging, business cards, and marketing materials. When considering where to place QR codes, keep in mind that the code’s purpose should also be noted in the space where the code is displayed. It doesn’t have to complicated, though. The accompanying text could be as simple as “Scan here for additional savings!”

The list of benefits associated with using QR codes is only limited by how they are used. For instance, a QR code can link customers to an informative business website blog, social media site, or email subscription sign up. That will result in more followers, subscribers and leads. Alternatively, a QR code can lead to a video, causing it to be shared and potentially become viral. That also means more exposure for your business. Anyway you look at it, a QR code is a simple, effective way to pique the interest of consumers by providing them something of value, all the while promoting your business.