Turning Your Homepage into the Perfect ‘Shop Window’

Having a high-quality website is something that is vital for any business these days, no matter how big or small. Your website and overall online presence is the one thing that can make it easier for you to compete more effectively against larger competitors and on a global basis. However, it is important to ensure that anything that is published online, which includes your website, is of high quality otherwise you could end up doing more damage than good. Consumers have become increasingly discerning over recent years when it comes to the quality of the sites they visit or the content they are prepared to read, and this is something that you need to bear in mind when it comes to your own website and online content.

When it comes to your site, all pages and details are important. In years gone by when websites were still something of a novelty you could get away with poor quality content, dodgy images and more but this is no longer the case. These days, your website has to be slick, professional and attractive from start to finish – and the most important area is the ‘shop window’ of your website, which is the homepage.

Making your homepage perfect

Everyone has their own idea of perfection but you should try and see things from your website visitors’ points of view when it comes to the creation of your website, and in particular your homepage. Remember, no matter what you think is ideal you are not the one that will be visiting your website – it will hopefully be your target audience and the aim is to make the site and homepage as attractive, appealing and usable for them as possible. Some of the things that you need to think about when it comes to the creation of your homepage include:

  • Making it easy to navigate: One of the things that most internet users hate when it comes to visiting websites is having to spend unnecessary time trying to work out how to get around the site. This can quickly result in them closing your site and heading to a competitor. You need to ensure that your homepage is very simple to navigate, will make things quick and easy for your visitors, and that there are clear and well-placed tabs or links to the other pages on your site. A search box is a great addition to your homepage too, as this makes things even simpler for your visitors.
  • Uncluttered: One thing you need to avoid doing when it comes to your homepage is cramming it with content, as this will not only make it more difficult for your visitors to navigate but will also look unappealing and off-putting. Your homepage should be more of an introduction to your site along with links to the various areas where you can have relevant information. It is therefore important to avoid the temptation to load your homepage with information.
  • Social media links: Social media is a vital part of any business marketing strategy these days, and you want to make it as easy as possible for your visitors to share information about your site as well as to like or follow you. You should therefore make sure that you have social media links clearly displayed on your homepage.
  • Using graphics: The last thing you want is a homepage that looks bland, boring and more like an article than a homepage. You therefore need to make sure you make use of high-quality graphics. These will help to make the homepage look more appealing, will give it a professional look, and will help to capture the attention of visitors. Make good use of colour depending on the type of business you run. For instance, if you run a party events company you could use a variety of vibrant colours and graphics in order to reflect the nature of the business.
  • Use catchy, relevant taglines and headlines: When it comes to the tagline and headlines on your homepage make sure that they are catchy and punchy rather than just boring, bland and nondescript. Remember, your headlines should make people want to read on or click on to other pages not close your site and head to another one. However, make sure that they are also relevant and connected to what you do or what you can do for your visitor, as otherwise they will be meaningless and could even make the website visitor feel like they’ve been duped.
  • Don’t go overboard with advertising your special offers on the homepage: You may have special deals and offers that you want to extend to your website visitors, which is great. However, don’t put them off by shoving them in the face as soon as they log onto the site. Avoid huge, flashy, popping ads, as they can often annoy visitors and can make the homepage look cheesy. Instead, make reference to your special offers in a professional way and then provide a link to your special offers page where they can learn more.

These are just some of the important characteristics of a good, reader-friendly homepage and by taking these tips on board you could help to boost the number of people that actually stay on your site, which means a better chance of conversions. Of course, you need to make sure that the rest of your site also provides the same user-friendly format and high quality as your homepage, as the last thing you want is to create a great homepage and then lead the visitor to pages that are the complete opposite.

Using a professional designer

In order to create the perfect homepage and website, it is advisable to turn to a professional and reputable website designer. This will help to ensure that your website is not only properly and professional designed but that it also contains high quality, relevant content and is properly optimised for maximum effect.