Three Easy Tips to Increase Your Email Engagement

Email remains one of the most convenient ways to get your message to your target audience. Email marketing, when done right can keep your brand at the forefront of your audience’s minds. But with our lives becoming hectic, we are often in a hurry to clear our inboxes of clutter. This can sometimes result in important emails being accidentally deleted.

But when an email is engaging from the start, it becomes a piece of content which holds the reader’s attention and dramatically increases the possibility that they will buy from you.

You Don’t Need To Make Major Changes

Contrary to popular belief, not all changes you make to your emails need to be significant or take a lot of time. In fact, they only need to take a few minutes.

1) Focus on Fonts

If you are using the default font settings of your email service provider, it may be a good idea to see what size fonts your emails are appearing in. A font size of 16 is most commonly seen in print text.

But what if your emails get delivered to your reader, only to be converted to their default font size? One way around this is to embed a command line into the CSS code of your email template. So for example, if you want all of your messages to be a font size of 16, you would insert the following line after the font name in the CSS code: ‘font-size: 16px;’ (without quotes). This will ensure that your text stays at the same size, regardless of the default set by your reader.

2) Shorten Long Links

There is nothing that can make an email look messier than links that seem to go on forever:

http://www.somebodyssite.com/2014pagesnew/page13/all-about-my-page/sitemap2.html

Instead of inserting ‘naked’ links that take up a line or more, consider creating a more attractive link using HTML and anchor text:

<a href=”http://www.somebodyssite.com/2014pagesnew/page13/all-about-my-page/sitemap2.html”>Read more about my page’s site map</a>

Doing this will make the above link appear as follows in your email:

Read more about my page’s sitemap 

3) Familiarise Yourself with Blog Format

Plain text may have been the norm for emails since time immemorial. However, plain text is not always the most practical option, especially when you are emailing customers with the intention of getting them to buy.

Emails created with the purpose of marketing must have a more personal look and feel. One way to do that is to format your emails like you would a blog. This means using headings and subheadings in larger fonts than the rest of your text and bolding those words and statements you feel are important, along with other elements such as underlining and other formatting options.

Emails that have been formatted for easy reading are far more likely to get – and keep – the attention of your readers. Spending a few extra minutes to format your emails using the above tips can save you a lot of time chasing customers in the long run.