The Importance of Early User Testing

Many individuals and businesses that come up with an idea realise that to ensure that what they create is going to be effective, proper user testing is important. However, what many fail to realise is that the timing of this user testing is also vital. While some tend to leave user testing until the product is fully developed, this can end up wasting a lot of time and could involve having to go back to the drawing board after putting in a lot of hard work and investing a lot of money.

It is important to bear in mind that you can actually carry out user testing on your product at the very start during the prototype stage, and this is something that can offer a range of benefits that can prove invaluable. It doesn’t matter what your idea is or what you are creating – a website, an app for mobile devices, or anything else. Early testing can save you a lot of headaches and a lot of time as well as money.

The main advantages of early user testing on your product

You should always make sure that no matter what your idea is, that you plan your user testing right away. This should form a vital part of the development rather than being carried out at the final stage when development has already occurred. Some of the key benefits of early user testing include:

  • Being able to make changes during the early stages: By carrying out user testing at the start, you can make sure that you have the capacity to carry out any changes necessary during the very early stages of development. You can gain invaluable feedback from user testing and this is designed to be used in order for you to make improvements, which is why testing at the beginning is so vital.
  • Saving yourself time: It can take a lot of time to get your idea to development stage, and this could all be time wasted if you then carry out user testing only to find that there are major problems that need to be addressed. It could mean that you have wasted huge amounts of time developing something only to have to start from scratch.
  • Saving a lot of money: Developing your idea is likely to take money – in some cases a lot of money. If you develop your idea and then carry out user testing only to find that there are major flaws, this could end up being money wasted. By carrying out user testing at the start, you can develop the product based on the feedback from the prototype testing, which means that you won’t end up wasting your money.

In short, by carrying out user testing during the prototype stage you can make sure that you are going in the right direction when it comes to the development of your product. This is something that will prove highly beneficial to you throughout the development process.