Signs your Website is Ready for a Redesign

In web design, as with everything else, no design ultimately stands the test of time. Website design is subject to frequent changes in layout fashion and development of new coding practices and technologies. A website with a ‘nineties feel stands out a mile, and even sites a scant few years old are liable to start looking old fashioned if not given an occasional makeover. With the internet, there is no market for ‘retro-look’ websites or antique coding, at least not yet! There will come a time in the life of your website when it could do with a redesign. The question is not ‘if’, but ‘when’

The following are signs that time could be well past due:

1) Your website is more than five years old. 

If your website went online prior to 2009 and hasn’t had substantial updates since, the chances are you should talk to a designer about how it can be improved. Since then, the advent of HTML5 and CSS3 has revolutionised how websites are coded. Search engine optimisation (SEO) has also changed considerably, meaning that the rules for posting content online have changed.

2) Your website is hard to navigate

Your website might have started off with a simple sitemap, but over the years you have added new content, landing pages, a blog, online store etc.; so now it looks more like an old haunted house with dusty corridors and hidden corners. You might need a redesign in order to make your website navigable again for your visitors and to ensure they don’t get lost…

3) Your website is built using tables

In the early days of web design, many websites were built using a coding practice called tables, where different sections of your website were discretely packaged into areas of code. This got around the issue to poor cross-browser compatibility, but at the price of making websites cumbersome to update or redesign

4) Your website uses frames

Frames were a design technology that essentially meant that your web page header was a page all of its own, with other visible elements constituting independent ‘frames’ of separate web pages. Confused? So are the search engines when it comes to frames. Don’t use them.

5) Is your website easy to view on a tablet or smartphone?

A problem common to even brand spanking new websites is that they are design primarily for viewers accessing them from a desktop or laptop. They may look brilliant on a 21 inch screen but pretty awful on a 4 inch iPad mini. With more and more people accessing websites from mobile devices, including for business use, it is very important that your website is accessible to mobile viewing. The technologies involved are known collectively as ‘responsive design’.

Your website is often the first point of contact with potential customers, so it pays to make a good impression. If your website is out of sync with current fashions, takes a long time to load or is hard to update, it won’t reflect well on your business to website visitors. So, stay up to date, drop the ‘retro’ look and consider a redesign!