Putting a smile at the heart of after school care.


  • cam kids


  • Identity
  • Print
  • Strategy


cam kids is an after school care service in Rothesay on the Isle of Bute. A small business with a big heart, cam kids were looking to consolidate their position as Bute's trusted after school care provider.

We created a new identitymark – a smiling heart – based on a c / a / m monogram that was clearly identifiable while allowing us to create a visual language evocative of play and imagination.