Putting a smile at the heart of after school care.

Client
cam kids

Project Scope
Identity
Print
Strategy

Description
cam kids is an after school care service in Rothesay on the Isle of Bute. A small business with a big heart, cam kids were looking to consolidate their position as Bute’s trusted after school care provider.

We created a new identity mark – a smiling heart – based on a c / a / m monogram that was clearly identifiable while allowing us to create a visual language evocative of play and imagination.