Out of the box.


Project Scope

A new identity for AppSmart – a global cloud software service provider.

Market-leading cloud service reselling, out of the box. AppSmart enables anyone to resell cloud-based IT – combining high-end tech with a bespoke and human service. We were approached by AppSmart to create a new identity that would position them as the world’s number one cloud software service provider.​​​​​​​

AppSmart Animated Logo

There were two distinct strands to the product we looked to communicate for AppSmart: high-tech and human. Resolving relatively complex tech / digital ideas is something we repeatedly encounter with new identity projects. With AppSmart we had the added layer of complexity in their service being largely cloud-based.

AppSmart Logo Geometry

Using the 45° angles of abstracted A and S letterforms we created a dynamic monogram communicating important internal and external strategy and positioning themes – namely equality (the democratisation of technology) and parallels (between dealers and users).

AppSmart Animation

Working with the team at AppSmart, we applied the new brand to both digital and printed touchpoints – including document templates.

“Launching AppSmart was a complex project involving dozens of stakeholders, so the work that was completed in the early stages of the identity project was critical to allowed every other work-stream to stay on track. In under three months we re-branded AppSmart, created brand guidelines, launched a website, and established marketing collateral. This ensured that the business could be launched on schedule.

Rair’s time management was excellent. They delivered everything that was asked, on time, and dealt with every curve ball efficiently.”

Derick Carss
Head of Visual Design

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