Principles Of Small Business Website Design

Most of today’s visitors are looking for content they can use; content about you and what you are selling. However, the design of a website can be a challenge to get just right. One thing’s for sure; the modern business web site has no room for non-essential elements. That being said, there are some essential design principles every business web owner needs to keep top of mind.

Tell Them what you’re About

Does a visitor understand your site’s purpose as soon as they get there? If not, you could quickly lose them. A sound site design will display your purpose on every page. It will also be tailored to the individual visitor and help them to find what they’re looking for. Ensuring that visitors know your purpose no matter where they go on your site can help cement your brand in their minds.


All businesses are now required to have a mobile-friendly version of their website. This version is not only viewable across a range of devices, but it also ensures that visitors can get the information they need without having to scroll or zoom.

Make it Understandable

Regardless what you may be selling, clarity of communication is of the utmost importance. Your visitor needs to be able to completely understand what you are saying. The way to do that is to make use of subheadings to break up long blocks of text. You can also condense information into bullet points, and shorten the length of sentences.

Another important, yet often overlooked way to facilitate better understanding is to choose easy-to-read fonts, as well a font size that will suit most visitors. Some examples of clear fonts that are easy to read include Arial and Verdana. Both from the Sans Serif family, these two fonts allow for skimming of the text without losing understanding. Ideally, text should be around 16 pixels in size for easy reading.

Reliable and Logical Navigation

If you want your visitors to be able to get where you need them to go, simple navigation is best. This principle involves the use of many parts. For example, you may have to design an entire set of navigation buttons which fit in with your site’s theme. Navigation also includes ensuring that all pages are arranged in a way that allows easy access to sub-pages, whether from the main navigation bar, or from the site map.

Short Waits for Page Loads

Today’s websites load in a few seconds or less. Any longer than that, and your visitors will go somewhere else. You must ensure that all of your site’s pages have been optimised for fast loading. Optimisation can include the compression of images, combination of code, and using smaller scripts. Doing regular checks to ensure all page elements are loading as fast as they could will allow visitors to have a positive experience each time they arrive at your online home.

Colour Matters

You site’s colours are an integral part of sound web business site development. When a palette that matches the hues of your company brand is being used on your site, it helps to brand you in the eyes of users, helping them to distinguish you from the competition.

Speaking of colour, it’s important not to forget about the white space on your website. These empty areas that are free of content, images or advertisements can be very powerful, as they allow for increased readability of the information visitors find there.

Specific Layout

No content on any website should be placed in random order. Ensuring you have a specific layout so that your content can be arranged into logical and orderly sections is something that every website owner – and visitor- can benefit from.

When you adhere to the above principles, your web presence will be stronger, your page visits will increase and your bounce rates will drop.