Gregory Pex Hero

Gregory Pex is an online glasses retailer stocking both affordable and high-end eyewear.

They approached Rair to help establish a unique logo identity which could be used across a range of touch points.

This is the final identity incorporating a glasses icon within the word ‘Gregory’. The icon could be used as a standalone for instances such as social media icons.

Classical and prestigious are the keywords we wanted to communicate and we felt that the renowned typeface Orpheus Pro demonstrated just that.

The final identity working with a refined colour palette.