Making Sure Your Website is Properly Adapted for Mobile Devices

Over the past decade or so, more and more businesses have become increasingly aware of the importance of having a strong online presence with a high-quality website. While some businesses were slow on the uptake when internet use started to become more popular, most quickly realised the importance of developing a good, high-quality website in order to be able to compete in the global marketplace.

We are now seeing the same thing happen with responsive sites, which are those that are adapted for mobile devices. While many businesses were – and to some extent still are – reluctant to invest time and money in setting up an adapted website, more and more are realising the importance of doing this particularly given the ever-increasing popularity and use of mobile devices amongst consumers of all ages.

Another thing that will make businesses think more seriously about getting their websites adapted for mobile use is a recent change that has been made by search engine giant Goole. Over recent years, Google has made a range of algorithm changes with the aim being to ensure that internet users get to benefit from an enhanced browsing experience.

Google has already made changes in the past to ensure that website owners and developers take steps to improve the overall quality of their sites and now Google has taken things a step further by encouraging website owners to make their sites mobile-friendly.

How Google will determine how mobile-friendly your site is

The latest algorithm changes that have been implemented by Google will most likely results in a sharp increase in the number of people and businesses that decide to adapt their websites for mobile use. There will be a set of factors that Google will use in order to determine how mobile-friendly a site actually is and these are factors that you should bear in mind if you are looking to adapt your site for use on mobile devices. These factors include:

  • Making sure that the content on the site is not wider than the screen
  • Ensuring that the links on the page are not placed too near to each other
  • Making sure that the text is large enough to read without having to zoom
  • Avoiding the use of software such as Flash, as the content cannot be read by Google bots
  • Avoiding the need for readers to zoom or scroll horizontally by ensuring the site’s content fits mobile device screens

Google has announced that websites that are not adapted for mobile use will see their website rankings drop while those that are adapted will benefit from increased results in the ranking. This is certain to make website owners take steps to get their sites adapted before they see their sites plummet in the rankings.

In order to make sure that your site is properly adapted for mobile devices, it is important to invest in the services of professionals who will know exactly what steps need to be taken in order to adhere to Google’s requirements.