Is Your Marketing Getting Left Behind? 5 Trends You Can’t Afford To Miss

The start of the year is a great time to take a look at your marketing campaigns and examine some of the key trends for the year. These five trends are things that your business should be aware of this year – you can’t afford to miss them and the advantages they will have for your business!

#1. Personalisation

Your customers are individuals; so treat them that way! This is the year to consider new ways to personalise your campaigns. Dynamic customisation is set to be a top trend this year, so give it a go if you haven’t already. It can be used to personalise the content of your emails in accordance with customer data. For example, using personalised images, weather-based content or location-based content, and more. Sending messages tailored specifically to your customer’s location, preferences or other factors is a great way to build familiarity and a bond with your brand.

#2. Device optimisation

Last year, Google revealed that traffic from mobile devices had overtaken desktop traffic in 10 countries, including Japan and the USA. That means your campaigns and content need to be optimised for mobile. According to a census by Adestra, 61% of those surveyed are already doing this, while 27% of people plan to. Why not take things to the next level this year and create versions of your campaigns specifically designed for mobile devices? It’s not just smartphones and tablets you need to consider – wearable tech is growing in popularity too. In fact, analysts predict that by the year 2019, over 168 million wearable tech devices will have been sold. You could consider creating location-specific campaigns for wearable tech devices – for example, sending a discount voucher to a customer’s device as they are passing your store.

#3. Use social media and email marketing together

Social media platforms are a great way to share content which engages customers, while email marketing delivers content directly to customers. Using the two together can create an effective outcome! By giving email recipients an incentive to sign up to your social media – for example by offering a discount – and vice versa, you’re strengthening the customer relationship.

#4. Email automation

Automation is one of the best ways to take prospects on a structured journey, from being a lead through to a satisfied customer. Tracking customer engagement in automated campaigns helps you to see when a customer is interested enough to warrant a sales call – it also helps you to identify engaged subscribers; you can then personalise messages in order to raise your conversion rates.

#5. Use videos

Video popularity is set to skyrocket – analysts predict that by 2019, video will account for 80% of internet traffic worldwide. Hosting and sharing videos on your site creates brand awareness and attracts visitors. By creating a range of videos to showcase your products or services, you’re engaging prospects – you could even create videos which give a ‘behind-the-scenes’ look at your company.

There are plenty of marketing trends you could use to transform your campaigns this year – it’s important to keep on top of what’s new and what’s changing, so that your marketing doesn’t get left behind. Hopefully these top trends have given you a few ideas to shake up your marketing in 2016.