How to Write Facebook Posts Your Followers Will Want to Read

If your small business has a Facebook page that you post to often, you may feel like you are running out of ideas. You may find yourself posting the same content time and again, with no regard to whether or not your posts are getting any attention. But there are ways to not only get attention for your posts, but also increase the traffic to your website as a result of those posts.

Run a Contest

Who doesn’t love a contest? These days, running one from your Facebook page is incredibly easy, thanks to the many contest apps that are available. But contests are not only a chance for you to give away cool prizes; they are also a way to get email addresses for your list. If you don’t want to use apps, you can run your contest directly from Facebook, although there are a few rules to follow if you wish to do so.

A Picture Paints A Thousand Words

If you already have a personal Facebook page, you likely have seen several images on your news feed that contain inspirational quotes. This is a great thing to start doing on your business page. After all, the world needs as much positivity as it can get. So why not put your business in a positive light at the same time? Inspirational messages communicate to your followers that you want to be a part of the solution, and not a part of the problem. And this can generate interest in your business.

Ask For Help

If you haven’t yet asked your followers for help, you could be missing out on big marketing opportunity. People love to help, and you will see this when you post a problem or ask for advice. And you never know; the question you ask may also be something your followers want to know. So when you get your answer, so do they.

But how are useful questions crafted? Simple; keep it about them or keep it about you. Begin your questions with something similar to the following examples:

  • “I need your feedback on…”
  • “Can anyone answer this question from one of our followers?”
  • “What would you do if…”

Asking for help also shows followers that you are more than a business.

Poll Your Followers

People love to take polls. Not only will everyone weigh in with their opinion in the comments section, but polls can provide you with lots of valuable information about your followers. Facebook has its own poll app, or you can choose from several apps.  When thinking about the kind of poll you want to post, consider asking your audience what their greatest challenge is right now. What would they like to see more of at your page or what successful strategy they used to reach a common goal?

If you think the results from your poll are something that your other Facebook followers would find interesting, you can choose to share the results. Alternatively, you can ensure you get your audience’s email addresses by containing your poll results in a free download that they need to submit their email address to access.

Throwback Thursday

Some of us wince when we think about a particularly horrible photo or video of us. However, if you can laugh at yourself, you can host Throwback Thursday every week on your Facebook page. Post pictures of yourself as an awkward teenager, maths GCSE results, or whatever else will take your audience back to the old days. Not only will this show that you have a sense of humour, but it will also communicate to followers that you are vulnerable. This will serve to make your brand more relatable and personal.

Follow Friday

Follow Fridays can mean a lot of interest being generated for your Facebook page in a short amount of time.  The game plan is this: invite your followers to share links to their own website or Facebook page. Your followers will like you even more for your generosity than they already do. Plus, they get the chance to put their own businesses in the spotlight.

Challenge Your Followers

Engaging in some sort of group challenge can bring your followers even closer to you. Consider a 7-day “de-clutter your home” challenge, or perhaps a health challenge where everyone tries to eat at least one more fruit or vegetable per day. Post your challenge, and then watch the comments as people rally to support one another.

Tempt Them with Tutorials

If your business is in a specific niche, your followers may be wondering how to succeed in that niche. And there’s no better way to help them than to post a tutorial on your Facebook page. You can locate tutorials on YouTube, or even film your own custom tutorial. Either way, the shares and click-throughs are sure to follow.


If you know of a business who is in the same niche as your own, but that can offer a product to complement your own, then cross-promotion could be a win-win for the both of you. To get more shares, comments and likes, tag each other as much as possible when you post, and tell your followers to visit and like their page. The results can be absolutely staggering.

There may be times when you are not able to post to your Facebook page. And this is okay too; after all, no one can be expected to be at their Facebook page day after day and post constantly. If you’ve posted a lot lately, maybe give your page a rest for a couple of days while your readers catch up to the new additions. When you’re ready to post again, thank your followers for sticking with you, and ensure them that there is some exciting stuff coming up for them if they keep watching your posts.