How To Spot Good Web Graphic Design

In the web’s early days, the technology simply wasn’t there to allow for fancy web design. Today, however, there are thousands of different graphics and templates available. This has caused many a website owner to take their graphics to the extreme. Interestingly, the popularity of mobile browsing is now causing the trend to move toward simpler web graphic design.

You may have been impressed by the images you’ve seen on the websites of your competitors. However, this doesn’t necessarily mean that what you saw constitutes good web design. Good web graphics do much more than catch the eye; they are communicators that shape the experience visitors have at your online ‘home’.  They also keep users at your site.

Negative Space

For graphics with text, negative space or white space provides a way to help certain graphical elements stand out. Negative space also allows graphics and text some breathing room so that these elements don’t crowd together and make things look messy.

Although impressive visual elements can add lots of class to a graphic, the use of negative space can also provide the same effect without any ‘noise’ in the form of added images.

It Flows

Good web graphic design, just like web content, is all about style and flow. Your website needs a theme in order to tie everything together. Whichever style of graphic you choose, it should fit in well with what your website is about.

It Promotes Good use

Your web graphics should not only allow visitors to find the information they want, but make it easier for them to do so. Fancy graphics may look nice, but if they interfere with the visitor experience and don’t promote it, you need to rethink them. The key to good web graphic design is ensuring the visitor spends as much time as possible at your website.

Short Loading Time

Your website has several jobs: it must look good to the search engines, promote lengthy visits and encourage conversions. In order to do that, you must find a balance between content and graphics. On the graphics side, this will mean ensuring that your images don’t take a long time to load. This is even true with today’s internet speeds. High speeds do not mean that more graphics can be placed on a site; this will only take up a lot of space, and run the risk of annoying, frustrating or confusing your visitors.

You also need to consider that not all of your visitors may have access to consistently-high internet speeds. The best advice is to use enough graphics to communicate your message, but not so many that they take too much time to load, or don’t provide value to your design.

Speaking with your web designer to ensure these elements are in place is a good way to ensure your site offers value to your visitors.