Guest Blogging 101: Things You Need to Bear in Mind

Over the years, guest blogging has become a popular way to increase awareness of services, products and information as well as to increase relevant inbound traffic. However, like many other practices this one has been subject to abuse over more recent years with some bloggers using them to simply cram keywords and links to the point where the blog itself was of little or no value to the reader. This is something that search engine giant Google has really come down hard on over the last couple of years, as it strives to ensure that internet users get to enjoy a more satisfying and enjoyable experience when going online.

As someone responsible for writing, publishing or editing on a blog or website that accepts guest blogger posts, it is important to ensure that you know and follow the rules in order that you do not get penalised by Google. By doing this, you can benefit from greater peace of mind when submitting or accepting guest blogs. And, more importantly you can avoid the wrath of Google and minimise the risk of your site becoming categorised as spam.

Some of the things you should consider when it comes to guest blogs

There are a number of key things that you will need to keep in mind when it comes to guest blogs. These will help to ensure that you stick to the Google requirements and do not end up suffering as a result of unacceptable guest blogs. Some of the key things to remember include:

  • Make sure you set up a Google Profile so that Google Authorship can be configured. This will enable you to link the post to the writer
  • Make sure you use other methods for link building and not just guest blogs
  • Avoid using the same guest blog post on more than one site
  • As a blogger, make the article natural and easy to read rather than stuffed with keywords, links and irrelevant content
  • Don’t be tempted to use one article and just spin it in order to create more content
  • Writers should ensure that the guest blog they are submitting to is a high-quality one that follows best practices
  • Publishers should ensure that they do not accept guest articles that have already been submitted to other sites
  • Make sure that those leaving comments are not able to include links in their comments, as this will be classed as spam links

There is no doubt that as a result of Google changes over the past couple of years, you do have to put a lot more thought into the guest blogging process both as a guest blogger and as a host site that accepts these blogs. However, providing you do follow the rules you can continue to benefit from being a guest blogger on high authority sites as well as benefiting from accepting quality guest blogs for your own site.