How good photography can transform your business

If you want people coming to your website to see a professional, well presented and accurate company then it is essential that you utilise excellent imagery to assist in that presentation.

Photography not only represents your company but also promotes it. It is evident through all the social media channels such as Facebook, Twitter, Instagram etc. that we live in a fast paced environment where an initial judgement is made by a quick glance.

It is a known fact that when entering a website a judgement is made within the first few seconds by the ‘look’ of the site before reading any text; therefore, images are essential in captivating your audience.

Poor quality images only illustrate a poor quality service. The branding of your business is important; imagery is everything in creating an initial impression of your business.

Photography is effective in all advertising; it makes the reader want to know more.

You may obtain imagery from your own shots, stock images or by hiring a professional. If using your own work it is essential this looks professional or you may run the risk damaging the branding of your company. When using stock photographs you run the risk of others in the same line of work having access to identical images and as a result you may not stand out as original or unique.

A professional photographer will have experience and be able to offer a level of service that is consistently the same. They have invested in their business and therefore should have all the tools, software and equipment to ensure the very best from your photographs both in taking the shots (giving consideration to lighting, background, composition etc.) and in editing them to suit your requirements.

Hiring and briefing a professional photographer will ensure they are aware of what it is you wish to achieve and in most cases, is a very wise investment.

The branding of your business is important; imagery is everything in creating an initial impression of your business. Eye catching imagery is the key!

Note: Remember images on the Internet are protected by copyright rules and you need either permission or a licence to use them.