How To Boost Engagement on Twitter

The world of digital marketing offers several ways to boost audience engagement with your products. One of the easiest and most effective of these tools is Twitter. You can use this medium to get attention and give something of value to your audience. However, it involves far more than simply posting a tweet here and there.

Give them what they want

Answering the above question will be crucial to ensuring your audience responds to your tweets. What do they want to see in their stream?  What it comes down to is usefulness; do you have advice, life hacks or tips to offer? If so, these are the kinds of things that will help you boost engagement.

Images will capture attention

As the saying goes, “A picture paints a thousand words”. With information in visual form being processed thousands of times faster by the brain than text, using images is, pardon the pun, a no-brainer. If possible, use images that are unusual and unlike the regular stock image fare that your audience is used to seeing. If you are no good at image creation, hire an agency to create images that are uniquely you.

Stand out as an individual

Everyone has personality. What’s yours? Sharing this with your audience will definitely help to boost your engagement. Light humour will help you to stand out. If you get a lot of sarcastically-friendly tweets in response, this is a sure sign that you’ve hit the jackpot.

Take every opportunity to be different; this includes your avatar. Contrary to popular belief, you can use any image for this, not just a picture of your face. A word of caution, however; be sure and choose an image that’s as reflective of you or your business as possible.

Talk about it

Despite Twitter’s character limit, conversations can – and do – happen. Conversations can be the way to get audiences to engage with you. However, in order to have a conversation, you must first connect. Seek out individuals you wish to talk with, and let the words and ideas flow.

Time it properly

Do you know where your audience is? If you are aware of their time zone, you can schedule your tweets to ensure that you are tweeting when they are watching and listening. Once you know this, you can pick and choose who you’re going to converse with and who you’re going to educate.

Make a List

Twitter is always abuzz. With so many people and so many tweets, keeping track can be a daunting task. One effective way to ensure you’re engaging with your audiences is to save those individuals and groups that are tweeting about what interests you. This will allow you to pinpoint important items at a glance and respond quickly.

Give them Space

Yes, Twitter only allows for 140 characters per twee. But this doesn’t mean you have to use them all. Limiting your tweets to 100 characters will provide your audience room to add their own thoughts before they re-tweet. Allowing this room can also provide the perfect conditions for conversations and networking.

Keeping these tips in mind can ensure that you stand out in the Twitter crowd and make the most of every character.